3. Why Us?

• We train the people who ask the questions

  For over 20 years, we've consistently been the largest and most successful trainers of TV presenters and on-screen journalists in the world, making us uniquely qualified to coach the interviewees who face them

• You'll benefit from a unique, 360 degree view

  In addition, our sister PR consultancy has been at the centre of some of the biggest media stories in recent years, so you'll benefit from our understanding of all sides of the media machine. "Cash for honours", business takeovers, Presidential elections, the most successful world music tour in history - we've been involved with them all

• Speedy results

  A fresh, unconventional and unique approach that gets results – fast. We tend to work with very busy people so we have to get results in a matter of hours rather than days. Check out our case studies to see what we can achieve

• We create individuals, not "spokespeople"

  We steer clear of all but the most fundamental “do’s and don’ts” which suggest there’s only one way to deliver a successful media interview...

• You know the kind of thing - "top tips to sidestep the question", "rehearse, rehearse, rehearse", "here's some breathing exercises to free the inner you" etc. Whilst well-meaning, we believe much of this media-trained "trickery" leads to charmless interviews and an audience cynical about you and your message
• Unlike the traditional approach, we don’t show people how to “put on an act”. Instead, we foster and build upon existing personality strengths rather than produce media-trained "clones". Leaders in all fields tend to have reached their position through thinking, behaving and communicating differently. We want to capitalise on your unique personality, not stifle it - this, we believe, puts you in the best possible position to make the most of any interview
• This is what we're good at - seamlessly dove-tailing media strategy into your authentic personality, leaving you with the ability to say the right thing, in the right way, at the right time in a way that's in-tune with modern audiences and the modern media

• Spotting one of our clients is difficult

  Instead of the distinctive air of someone who’s been “trained”, chances are that an individual coached by us will appear to be a “natural communicator” - at ease with themselves, clear, confident and projecting the right image matched to the right message

• A proven track record

  Over 600 previous media virgins alone have found roles on-screen after our coaching, many of whom are now household names. And, our work has been featured in numerous TV and documentary features as well as over 30 articles in the UK press

• We're the broadcasters favourite

  We’ve trained presenters, journalists and interviewees for most of the main broadcasters, including the BBC, ITV companies, C4, C5 and a multitude of international channels. In addition, we’ve provided our services on behalf of over 40 independent production companies as well as some of the industry’s top celebrity, theatrical and media agencies

• Diverse expertise

  Established in 1991, with clients in over 20 different countries, our business has been built almost exclusively on personal recommendation. We've coached everyone from celebrities to political leaders, captain's of industry to leading academics. Our corporate client list includes some of the world's biggest companies and we typically work with individuals at the highest levels both nationally and internationally

• The benefits of a colourful client list

  You'll benefit from knowledge gained from the company we keep:

• We learn by doing. Our colourful client list, mainly comprised of leaders in their respective fields, be it corporate, media or public life – provides us with continued exposure to a broad range of sectors, attitudes and beliefs
• This, in turn, is reflected through the content of our work, ensuring that you're provided with skills and techniques backed up by tried, tested and proven experience

 NEXT: 4. Case Studies ⇒