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CD-ROM
Success
- Our client, a FTSE 100 global telecommunications
business, was producing a Video CD for distribution company-wide,
highlighting some key messages at a difficult time for the organisation.
The managing director and group business heads were earmarked to communicate
some of this information but, whilst public speaking was a daily occurrence,
found presenting to camera difficult. Their confidence was further
knocked by a previous attempt that met with a lukewarm reception.
After a group of senior managers attended one of our television
presenter courses, our services were recommended to the board
resulting in a two day course - split into half day sessions for 3
people at a time - for the 12 faces appearing on the video. The video
was a huge success, with particular praise for the "warm and
natural" presenting styles of the team - especially when delivering
fairly complex information - attracting respect from all levels of
staff in the business.
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Web
TV
- With improving streaming media technology
and easier access to higher bandwidths, our client - a prominent lawyer
- was invited to present a series of lectures via Internet broadcast
to fellow lawyers throughout the UK. By his own admission, early attempts
lacked the warmth and viewer connection he sought and he came to us
for help. After just a two hour session with Glenn Kinsey his presentations
were transformed overnight - the difference was dramatic and, more
importantly, he continued to maintain this level of convincing delivery
throughout the rest of his lectures, further raising his profile amongst
his peers.
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Live
via Satellite...
- Our client - the Chairman of a £3 billion
turnover FTSE 100 group specialising in aerospace equipment manufacture
- was due to deliver a presentation to an audience of over 300 employees
at a company conference in the United States. What was different about
this event was the fact that he'd be delivering it live, via satellite,
from a London studio - starting with a 20 minute presentation using
an on-camera Autocue teleprompting system, before taking questions
from the audience across the Atlantic and exchanging impromptu banter
with the MC at the Stateside conference. A busy man and a novice Autocue
reader, we were allocated just 60 minutes prior to the presentation
to familiarise him with the setup, run through his script, drill him
in the etiquette of a satellite link-up and coach him in the art of
using a prompting system whilst making it appear like he wasn't using
one! We completed our task with just over a minute to go before the
link-up went live and our client delivered a flawless presentation.
Delighted with the results, this became the first of several such
presentations, ultimately saving the company money by allowing this
busy executive to maximise the use of his time.
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Updating
the Mechanics
- After several years spent delivering monthly
audio-tape company updates to its 3,600 mobile patrol mechanics, this
leading motoring organisation was experimenting with video. The female
staff member tasked with fronting this "newsletter" was
concerned about the "gravitas" of her on-screen performance,
particularly since her audience would be predominantly male. During
a day's coaching, we worked hard to boost both her skills and her
confidence, resulting in excellent feedback from her viewers and a
successful roll-out of this new method of communication throughout
the company.
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Making
the Numbers Add Up
- Our client - a UK-based, high-end accountancy
software company with offices in 13 countries - was producing a video
to educate its customers worldwide about a new "add-on"
to its most popular piece of software. Aimed at computer administrators
and software deployment specialists, this was a complex task, given
the particularly sophisticated nature of their product. In-house "techies"
were given the job of presenting the video and we helped transform
their "straight-faced, lacklustre" delivery into something
more viewer-friendly as well as completely re-writing their script
for greater clarity. The video was deemed to be such a success that
all customers - not just those who were purchasing this new addition
to their software - received the tape, resulting in over £1
million of unexpected orders, directly attributable to the presentation.
Subsequently, all their on-screen presenters received training from
us.
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