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Hairdresser
of the Year
- Our long relationship with this client goes
back to when, as a talented regional salon owner, he wanted to increase
his public profile. After intensive and on-going coaching in television
techniques and public speaking, he landed regular on-screen appearances
on BBC's "Style Challenge" amongst others leading to the
ultimate goal of opening his first London salon. We were closely involved
with the launch of his product range, drafting his presentations and
providing further coaching in their delivery, resulting in orders
from retailers all over the world far exceeding expectations. Shortly
afterwards, he was crowned British Hairdresser of the Year.
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Television
Journalist of the Year
- Our client was an established and skilled
television journalist, with plans to make a controversial Channel
4 documentary, slipping undercover into a particularly volatile country.
With many sensitive pieces to camera involved, she feared that her
familiar TV reporting style lacked the warmth and "viewer connection"
needed for such a project. She came to us for help and, after a day's
coaching, went on to make her documentary. The film and presenter
received much critical acclaim and, due to its subject matter, prompted
headlines in all areas of the media and a follow up documentary. Some
ten months later at the prestigious Royal Television Society Journalism
Awards, she was named Television Journalist of the Year and
her documentary, Programme of the Year.
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Teleshopping
Success
- Our client, a leading manufacturer and distributor
of salon beauty treatments, was already regularly featured on the
UK's largest TV shopping channel. Feeling they could do better, but
perhaps slightly sceptical of the benefits of training, we were brought
in to provide just a couple of hours coaching for their on-screen
representative with the hope of increasing sales. The results were
phenomenal, with the very next appearance resulting in a near sell-out
of their products. With on-going coaching, they launched their products
on America’s most popular shopping channel, resulting in similar
success and a regular slot. Further down the line, their Managing
Director came to us for a series of coaching sessions prior to his
appearance on the same shopping channel. Their previous turnover record
in this "hour" was £100,000. His debut on-screen appearance
resulted in a turnover of over £250,000 - more than two and
a half times their previous record.
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Athlete
to Presenter
- This household name - and former Olympic finalist
and Commonwealth champion - was getting auditions but not getting
the job. She came to us for help and we provided a day's one-on-one
intensive coaching, whilst simultaneously producing her new showreel.
Dramatic improvements were evident during her training and within
weeks she'd landed her first on-screen job. Her success continued
as one of the prominent faces of a new satellite channel, followed
by regular presenting work on terrestrial television.
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Big
Brother
- Channel 4's, "Big Brother" was a
brand new phenomenon and our client, one of it's most prominent stars.
Snapped up by one of the country's top agents, they contacted us in
a panic as it became apparent that their client wasn't prepared for
the inevitable media and public interest. Our task was threefold -
to prepare him for media interviews, build his confidence and public
speaking skills for the round of upcoming P.A.'s in clubs around the
country and to turn this former IT specialist into a television presenter.
We spent several hours with him at the height of Big Brother fever
and, whilst preserving his innate humility and charm, helped him build
enough confidence to face the media and the public. Shortly afterwards,
he became the guest presenter on a leading terrestrial television
show. Both our client and his agent were delighted.
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Language
Is No Barrier!
- This Arabic television channel was unhappy
with the performance of its two main presenters. We accepted the challenge
to deliver significant improvement on a "no results, no fee"
basis, especially since we would have to work entirely through an
interpreter. The focus of our work was on Autocue technique - no mean
feat when you consider that the Arabic written word is read from right
to left instead of left to right! Despite these obstacles both presenters
saw instant and lasting improvement during their half-day's coaching
and both channel bosses and talent were delighted with the results.
And yes, not only was our fee cheerfully paid, but we provided further
training for one of the channel's new presenters sometime later.
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The
Smell of Success
- Our French client - a world authority on aromatherapy
- was launching her product range through teleshopping channels on
several continents. After lacklustre sales, she approached us for
guidance. With the help of on-going coaching - both in presentation
skills and subtle sales techniques - we were publicly credited with
helping her range reach near sell-out proportions on every channel
she appeared on. This in turn sparked the interest of one of the UK's
top retailers, who, in a £6 million deal, exclusively developed
her range and sold it in over 300 stores, resulting in a multitude
of further media appearances for our client.
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