2. Why Us?

• Speedy results

  We have a fresh, unconventional and unique approach that gets results – fast. We tend to work with very busy people so we have to get results in a matter of hours rather than days. Check out our case studies to see what we can achieve

• We create individuals, not "presenters"

  We constantly challenge the standard list of “do’s and don’ts” which suggest that there’s only one way to make a successful presentation:

• You know the kind of thing - "rehearse, rehearse, rehearse", "top 5 tips", "here's some breathing exercises to free the inner you" etc. Whilst well-meaning, we believe much of it is nonsense in the real world
• Unlike the traditional approach, we don’t show people how to “put on an act”. Instead, our aim is to capitalise on the reason you were hired in the first place - your unique personalities and skills
• We clearly show you how to successfully transfer your off-air persona to the TV screen, without the typical “wooden” image that commonly accompanies a nervous presenter who feels like they’re on public show

• Spotting one of our clients is difficult

  Instead of the distinctive air of someone who’s been “trained”, chances are that an individual coached by us will appear to be a “natural”; at ease with themselves, inspiring the trust needed to influence and engage

• That's why producers like us

  Producers work with us because they know we won't shoe-horn their talent into a standard format or style - they want the quirkiness, eccentricities and spontaneity of their star to blossom, not mute. And delivering exactly that is what we're good at

• We're technical experts

  Whether it's live talkback or superb interview technique; memorising your lines or making the most of Autocue - we know the best ways to ensure that your technical skills are as good as your delivery

• We're established

  We know what we're doing. Since 1991, we’ve consistently been the largest and most successful trainers of television presenters in the world, with clients in over 20 different countries and a business built almost exclusively on personal recommendation

• Leaders in our field with a proven track record

  Over 600 previous media virgins alone have found roles on-screen after our coaching, many of whom are now household names. And, our work has been featured in numerous TV and documentary features as well as over 30 articles in the UK press

• We're the broadcasters favourite

  We’ve trained presenters for most of the main broadcasters, including the BBC, ITV companies, C4, C5 and a multitude of international channels. In addition, we’ve provided our services on behalf of over 40 independent production companies as well as some of the industry’s top celebrity, sports and presenter agencies

• Diverse expertise

  We’re also prolific media interview and communication skills trainers, working with everyone from new celebrities to political leaders. Our corporate client list includes some of the world's biggest companies and we typically work with clients at the highest levels both nationally and internationally

• The benefits of a colourful client list

  You'll benefit from knowledge gained from the company we keep:

• We learn by doing. Our colourful client list, mainly comprised of leaders in their respective fields, be it media, sporting, corporate or public life – provides us with continued exposure to a broad range of sectors, attitudes and beliefs
• This, in turn, is reflected through the content of our work, ensuring that you're provided with skills and techniques backed up by tried, tested and proven experience

 NEXT: 3. Case Studies ⇒