An unexpected £1m bonus

Systems Union Group   |   Case Study


  • Systems Union is a UK-based, high-end accountancy software business with offices in 13 countries
  • They were producing a video to educate their customers worldwide about a new "add-on" to its most popular piece of software
  • Aimed at systems administrators and software deployment specialists, this was a complex task, given the particularly sophisticated nature of their product
  • In-house "techies" were given the job of presenting the video


  • A day's group coaching session for the presenters with particular focus on bringing the subject alive for an international audience
  • This resulted in us also winning the business of actually producing the video
  • We re-wrote the script for greater clarity, simultaneously cutting the projected running time of the video in half, resulting in significant cost-savings
  • We produced, directed and edited the video including complex graphics to illustrate the concept


  • The video was deemed to be such a success that all customers - not just those who'd purchased this new software add-on - received the film
  • This resulted in over £1 million of unexpected orders, directly attributable to the presentation
  • Subsequently, all their on-screen presenters received training from us and we produced further training films for the organisation


  • Systems Union, Chris Williams - Testimonial

    "As usual, the results of your work are absolutely first class"

    A quick note to say a very sincere thank you for the extra hours you put in overnight on the video project. As usual, the results of your work are absolutely first class.

    Chris Williams Systems Union Group

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